High-quality design services for less than hiring a full-time designer or agency!
DADSIGNER
Dadsigner is a one-man design shop run by Michael Smith, a dad and designer. I aim to provide for my family by helping you achieve your business goals through design. I've designed professionally for over 15 years for in-house teams, agencies, and small businesses.
Design Offering
Digital Assets
Social media graphics, blog images, website imagery, podcast assets, infographics, eBooks, whitepapers
Ads
Newspaper, social media, banner ads, press release imagery
Presentations
Event decks, pitch decks, sales presentations
No-Code Web
Squarespace, Shopify, static page layout, site graphics & illustrations
Branding & Packaging
Logos, brand assets, color schemes, patterns, labels, boxes, bottles, cans
Brochures, flyers, posters, trade show signage, stationary, business cards, menus, book design
How can we work together?
There are two ways to engage in work; subscriptions (could also be called a retainer) and one-off projects.
SUBSCRIPTION (renews monthly)
$2,999
/ month
✓ 1 active request at a time
✓ 2 business day turnaround
✓ Pause or cancel anytime
✓ Unlimited revisions
ONE-OFF PROJECT
Varies
Why hire Dadsigner?
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Less Overhead
Less expensive than hiring a full-time employee with all the costs associated.
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Senior-Level Experience
Get the quality that 15+ years of experience brings.
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Always Michael
Sounds weird, but your designs are always created by Michael. Never passed off to someone, somewhere else.
Trusted by
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“From website design to annual reports to event design to marketing materials for fundraising campaigns, Michael's work has been top-notch. He is timely, flexible, organized, and fun to work with!”
Bill Cummings | Director of Brand
at Liminal Creative -
"We transitioned from an in-house marketing designer to outsourcing this with Michael, and he's been a dream to work with. One of the PDFs he designed for our sales team actually helped us win a deal last week."
Kelly O’Halloran | Director of Content & Engagement at QuotaPath
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"I've been trying not to fanboy too much, but after seeing the brand and guide, I can't help myself: your work is amazing!"
William Illingworth | Co-Host, Editor, Producer
at HiTech Podcast
FAQs
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After years of doing full-time and freelance work I've noticed that a lot of time and energy gets spent on the preparation to do the work. This slows things down significantly.
With a subscription, once you sign up we can begin working on your first project the next day. Onboarding is simple and within a week you're already seeing value for the money you've spent.
Subscriptions also remove the guesswork of "how much will this cost me?" Upfront pricing saves time negotiating and in the end you get more value more quickly.
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Not every project required ongoing monthly work. Things like a website overhaul, brand design, or packaging design are large, one-time projects that can be scoped to a specific price and timeline.
For design projects like these, it may work out best to work out a project based agreement.
If you have ongoing design needs thought, a subscription is likely best (and branding, websites, packaging are things we can include in the monthly projects).
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There are good reasons to hire someone full-time, however it's not always the most cost effective solution.
Ziprecruiter states that the average salary for a Sr. level marketing designer is $106,000. Once you add in benefits and taxes you're lookig at close to $138,000/year. In comparison, the subscription only costs you $35,988 AND you can write it off as an expense.
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Predominately Figma and the Adobe Creative Suite.
Having worked with many companies, I do recognize that Canva and the Google Suite are used regularly for the ease of non-designers. I can port any designs over to those tools as well.
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It's a mashup of 2 words, 'dad' and 'designer'.
Yea it's kitchy, but the URL was available and it's somewhat memorable. So let's just go with it!