There is a tendency that I see when I go out in public that once a man becomes a dad, he starts to care less about his style. I know that the majority of men are less concerned with what they wear and how they look, but with just a little effort that can be reversed.
One brand that I’ve been fond of for a while is Frank + Oak. Their simple, trendy clothes fit well and are well crafted. I first purchased a wool shirt jacket from them a few years ago and it’s held up really well and is the perfect fall top layer. So when they reached out to me to tell me about a new service they are offering I was all ears.
The Frank + Oak Style Plan subscription plan is probably the best men’s subscription box format I’ve come across (I’ve investigated many in the past and ended up never going through with any).
Here’s how it works:
You pay a monthly price (or bi-monthly, your choice) of $79, and in exchange, you receive 5 tokens. These tokens can be traded in for items from your Style Plan recommendations page. Using tokens allows you to save up to 25% off our regular prices.
Generally, a crewneck t-shirt is valued at 1 token, 2 tokens for a button-up, and a pair of pants is 3 tokens. For example, with your 5 tokens this month, you could get a button-up and 3 t-shirts. The token value of every item will be indicated on the Style Plan recommendations page.
You get to pick the pieces you want so there are no surprises when you get your box. If you don’t like something or it doesn’t fit right you can send it back for free and your tokens will be credited back to your account. Those tokens never expire, so if you really want to splurge one month you can save up the tokens (or buy more) and go all out.
When I ordered my box in April, I picked two button-ups and a t-shirt. All the items fit well, were super comfortable, and stylish. For the following 3 days after getting the box, these were the only tops I wore. We went to a local arboretum and Lindsay shot these pictures rocking the new short sleeve button up.
Since this program is relatively new, Frank + Oak are offering $30 off your first box if you use this link. To put that into perspective, based on the sticker price of the 3 shirts I got, my box would have retailed for $120. So you’ll be getting over $100 worth of very stylish clothes, for only $50!
Still not convinced? If you don’t think you’d even be able to pick items to know if they’d look good on you, there is a live chat stylist available to all style plan members. They’re easy to access and very helpful.
So dads, take some time to consider updating a few pieces in your closet with little to no effort.